Giving true value the spotlight
From an uninspiring digital presence that failed to hold attention to an accessible, easy-to-follow brand story that establishes confidence.
LONG TERM IMPACT
A digital presence with a clear value proposition that users spend more time exploring and a scalable headless CMS that can easily grow alongside the company.
EdgePoint wanted to better showcase value to its investors and knew that an improved digital presence could help them reach their goals. Thrillworks was given the opportunity to transform EdgePoint's dated website, which lacked a compelling experience and failed to effectively communicate the company's brand story.
To dramatically improve functionality and ease of maintenance, we migrated all content to a headless CMS. This modern CMS architecture provided EdgePoint with a flexible platform for seamless updates and scalability, enabling the site to easily grow alongside the company. Advanced analytics tools were integrated, enabling EdgePoint to access and track key performance indicators for data-driven decision-making and strategies. Thrillworks also integrated sitewide search mechanics, enhancing the user experience and making content easily accessible. Finally, we revitalized EdgePoint's brand identity, ensuring it communicated an engaging and consistent story.
Users now spend more time exploring the platform, and Edgepoint effectively communicates its brand purpose. This fosters more confidence and deeper connections with their audience, which in turn renders better results for their investors.
