Petro-Canada
 Petro-Canada
is one of the largest integrated oil and gas companies in Canada
and a significant international player. With a strong reputation
for ethical conduct, environmental responsibility and corporate
citizenship, Petro-Canada's core businesses include offshore
oil & gas exploration and production, refining and marketing
of petroleum products, including lubricants.
When we were presented with the challenge of redesigning Petro-Canada's
Web site, over five years ago, we assessed the situation, and
decided that a project of this size and scope would be best
tackled in phases.
During Phase I of this project, we created a new look
for Petro-Canada that was fresh yet consistent with the
company's many unique, independent divisions. We brought
over appropriate content such as relevant copy and photos
from their previous Web site and added additional material.
A short while and a few thousand pages later, the exciting
new site was launched.
After engaging in third party usability studies and discussions
with Petro-Canada's E-business team, we commenced Phase
II of the project. This phase saw many additions and enhancements,
including a revised look and feel, a highly intuitive navigation
scheme, and a proprietary Search Tool. We are proud to
say that Petro-Canada's site is now a benchmark in design
and technology.
Thrillworks will continue to work with Petro-Canada regularly
enhancing the site's appeal and functionality and helping
ensure that their Web site continues to meet and exceed
their clients' needs.
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