Best Practices for Creating Optimized Web Content - URLs
May 21, 2013
Ranking well requires well-constructed and relevant URLs that describe a site and page to visitors and search engines. Constructing an optimized URL can lead to better crawling of your documents by search engines and also aids usability.
A URL consists of many components - http://subdomain.domain.com/folder/subfolder/page
URLs should be descriptive and brief. If a site has levels of files and navigation, the URL should reflect this with folders and subfolders. Visitors who see the URL should have a good idea of what to expect on the page. Here are several pointers for effective URLs:
DO:
- Use words in the URL, avoid numbers or character strings
- Create a simple directory structure
- Keep your URLs as short as possible to ensure better performance in search results
- Place targeted keywords as close to the domain name as possible
Ex. http://bakedgoodsbyann/cupcakes/chocolate-cupcakes
DO NOT:
Developing and Testing sites for High Pixel Density Screens
May 9, 2013
Our Lead Front End Developer Arley McBlain shares some of his tricks and techniques for developing and testing high pixel density screens.
Lately making websites ready for any context is all the rage. Whether its a distinct mobile site, or responsive web design, you need to have a website ready for any device.
One issue, is dealing with images on high pixel density displays (coined as Retina by Apple). There are multiple values of pixel density on a devices screen (this is completely independent with physical pixels, and it can get needlessly complicated). This means the images on your computer might look blurry and low quality on your handheld device. Obviously, we want graphics on your site to look sharp and crisp!
There is a lot written online about CSS3 media queries and JavaScript libraries that will help with easily introducing conditional asset swapping for these high pixel density screens, but not a lot written about testing them. Here are some of the methods we are using to meet the new challenges.
CSS Solution
We always thoroughly test web layouts as we develop them (particularly needful for responsive sites), but one catch to high pixel density screens is that they cant be spoofed with a simple User Agent switcher or developer tool. Consider the following media query:
@media (-webkit-min-device-pixel-ratio: 2), (min-resolution: 192dpi) {
.wrapper {background:url(img/image@2x.jpg);}
}
The only way to test if this new image is loading is to fire up a device that meets those pixel density requirements. Thrillworks has access to a number of devices that meet these restrictions, but none that allow us to test the responsivity of a design (portable devices only have full-screen browsers). This 100% CSS solution is pretty simple:
@media (height:1111px), (-webkit-min-device-pixel-ratio: 2), (min-resolution: 192dpi) {
.wrapper {background:url(img/image@2x.jpg);}
}
This says that if the browser is exactly 1111px tall it will trigger a swap to retina graphics. Using some of our responsive boilerplate tools makes this very easy to do.
JavaScript Solution
In instances where there is a bit more control, and JavaScript is already a requirement of the mobile users, our preference is to use class based CSS changes rather than media queries. We prefer to reserve our media queries to viewport changes (also, the webkit prefix is a bit of a stop-gap). Heres a jQuery snippet we use to give ourselves a hook for these high DPI screens:
window.devicePixelRatio = window.devicePixelRatio || 1; // if devicePixelRatio isn't defined (old browsers)
if ( window.devicePixelRatio > 1 ) {
$('html').addClass("hi-res");
}
This JS will detect if a screen is high pixel density, and it if is, will add a simple class to the HTML element on the page. Then effectively the CSS can be overwritten for these devices like so:
.element {...} /* Normal screens */
.hi-res .element {...} /* High pixel density screens */
This is a lot more elegant than long ugly media queries. Best of all, it can easily be spoofed on regular screens using JavaScript to add the .hi-res class for testing:
$('.toggle-retina').click(function() {
$('html').toggleClass("hi-res");
});
One day perhaps browsers will have a more elegant native solution, but until then we plan to stay classy!
We won THREE 2013 Communicator Awards of Distinction!
May 6, 2013
We're at it again! For the second year in a row Thrillworks has been awarded multiple Communicator Awards for the work we do. We always strive to deliver our best work on every project but it is still so exciting when that work is appreciated and acknowledged by others in the industry
This year we took away 3 Silver Awards of Distinction for the following:
- 2013 Silver Award of Distinction, Websites - Visual Appeal Tim Hortons TimmyRun
- 2013 Silver Award of Distinction, Websites - Financial Services - Manulife Asset Management
- 2013 Silver Award of Distinction, Websites - Charitable Organizations / Non-Profit - Smile China
The winners of The 2013 Communicator Awards were announced by the International Academy of the Visual Arts this week. With over 6000 entries received from across Canada, the US and around the world, the Communicator Awards is the largest and most competitive awards program honouring the creative excellence for communications professionals.
The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.
Google Releases Universal Analytics to all Google Analytics users
April 26, 2013
In October 2012 Google released their limited beta of Universal Analytics to large enterprises to allow them to integrate their data and get a more complete vision of their marketing funnel.
It's no secret that consumer behaviour has changed significantly over the years. Consumers today use multiple devices to interact with your business in ways that were not available before. For most large businesses, the multiple streams of customer data are daunting but are also an amazing opportunity.
With last month's release of Universal Analytics to all Google Analytics users, businesses are now able to understand the changing, multi-device customer experience.
Benefits of Universal Analytics are:
- Understanding customers interaction across multiple devices and touch-points
- Mobile App performance insights
- Incorporation of offline and online interactions to understand which channels drive the best results and to improve lead generation and ROI
- Improved latency on your site by reducing client-side demands
Although migrating your current Google Analytics property to Universal Analytics is not yet available, Google is recommending that you create a new property in your account, set up Universal Analytics and see what it has to offer.
Read the full article on the Google Analyics Blog.
Best Practices for Creating Optimized Web Content - Meta Description
April 19, 2013
There has been a lot of discussion that Meta Descriptions are no longer an important part of building a website. We are here to debunk that myth.
Meta descriptions are about 155 characters long and appear in search engine results and with links shared on social media sites. The meta description is not used for rankings but can help boost click through rates by accurately describing your content to users.
So the next time you post to your company Facebook page with a link back to your site, read the abstract text that is automatically generated and ask yourself "Does this information properly convey my brand message?".
DO:
- Make use of meta tags
- Write a sentence or two to describe the content on the page(approx. 155 characters)
- Use the keywords that are applicable to the page
- Accurately summarize the page should be brief, descriptive and compelling
- Use unique meta descriptions for each page
Ex. Ann's award-winning chocolate cupcakes are baked fresh daily. View our list of quality ingredients and nutritional information. Online ordering available.
DO NOT:
- Stuff the meta description with keywords
Ex. Chocolate cupcakes from Baked Goods by Ann. Order our chocolate cupcakes online and taste the best chocolate cupcake.
- Copy and paste directly from the content you have written (write a synopsis instead)
Best Practices for Creating Optimized Web Content - Page Titles
March 28, 2013
Page Titles <title>
The page title is the most important of on-page keyword elements. People often misconstrue page titles as being just the text that appears in the top of the browser window. They are actually much more than that. Page titles are used by Search Engines as the display title for organic search results and therefore can be leveraged as free online advertising to attract new business.
Imagine a prospective customer performs a search for "website design" and they are presented with two different search result titles; one saying "Web Design" and another saying "CompanyName - Your trusted partner in online strategy and design". Which result do you think the customer will be drawn to? With an effective content strategy you can use something as simple as page titles as an important sales and marketing tool.
Simple rules to follow when creating page titles:
DO:
- Create unique page titles for each page
- Accurately describe the pages content
- Use brief but descriptive titles
- On the homepage lead with the business/brand name first
Ex. Baked Goods By Ann Fresh Breads, Cookies , Cupcakes
- On internal pages lead with the subject (keyword term/phrase) followed by the business/brand name
Ex. Chocolate Cupcakes Baked Goods By Ann
- Use hyphens to differentiate thoughts
- Limit the title to less than 70 characters (includes spacing and punctuation)
- Include keywords in the title
DO NOT:
- Overstuff titles with keywords
Ex. Chocolate cupcakes, chocolate, cakes, cupcakes Baked Goods By Ann
- Over optimize
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Burlington #1 in MoneySense's Best Places to Live in Canada 2013
We've been saying it for years, and now it's finally been proven. MoneySense magazine have published their 8th annual list of Best Places to Live in Canada 2013. Burlington ranked #1 in the top Mid-sized cities to live in Canada.
MoneySense looks at all the data about the communities that offer the best overall quality of life. At the top of the list of criteria used to select the top cities are incomes and employment. MoneySense echos our thoughts in the Canada's 10 Best Places to Live 2013 article when they state "After all, most peoples experience in a city is more positive when they have a high-paying joband the ability to get a new one if they so choose." Gone are the days when the only option was to commute into the 'big city' to have a successful career and truly achieve the dream job. Thrillworks is living proof.
Photo Source: http://www.moneysense.ca/the-ideal-city/
The remaining criteria MoneySense factors into their assessment are:
- the cost of housing compared to local salaries
- agreeable weather
- low rates of crime
- good access to hospitals and high numbers of medical professionals
Congratulations Burlington! We've always believed in you. Just so that you know we're not pulling your leg, check out how much we love Burlington
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Tim Hortons TimmyMe app is running and reloaded!
It is always rewarding to launch a project that is so well received by our client's customers. But it is even more rewarding to be reengaged by Tim Hortons to create such a well rounded upgrade. Tim Hortons guests are their focus and therefore were ours during the creation of the applications customer experience.
The official Tim Hortons press release states "The initial launch of TimmyMe was very well-received by our guests, who found it fun and easy to interact with our brand," said Linda Kosmack, Manager, Digital Marketing & Customer Relationship Management, Tim Hortons. "We are excited to give our guests further access to all of their favorite digital tools in one convenient spot. The result is less time getting the coffee and more time enjoying it."
The TimmyMe app maintains a 4+ rating on both the iTunes and Android app stores since the upgrade launched and continues to garner a rave response from the Tim Hortons guests.
Read the full Tim Hortons Press Release for the new TimmyMe upgrade.
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Employer of the Year Finalist - Thrillworks Inc.
The Burlington Chamber of Commerce has announced the finalists for its 2012 Business Excellence Awards and Thrillworks Inc is among Burlington's finest. These awards are based on overall business excellence, leadership, community involvement, employee happiness, innovation and market growth.
"The Chamber was faced with some very tough decisions to choose finalists and winners this year said Keith Hoey, President of the Burlington Chamber of Commerce. The Task Force received over fifty nominations and the calibre of the companies seems to be getting better every year. This is a clear indication of the world-class organizations that carry on business in Burlington and the Chamber is pleased to be able to recognize all these businesses."
"This is the second year for our Employer of the Year award," continued Hoey. "There was a lot of buzz when we presented this new award at last year's gala. It was an intense process to survey the employees of the nominated companies but it was well worth the effort. We're really pleased to be presenting this award for the second time."
The winners will be announced at the Chamber Business Awards Gala set for April 11, 2013. Fingers crossed for Thrillworks!
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2013: The Year of Review and Revise
The new year always starts off with lists of predictions for what the year will hold. Our new year's prediction is that 2013 will see brands and their marketers leveraging the new technology and experimentation that took place in 2012 and use the learnings to their best advantage.
Cross-"Life" marketing
One-to-one marketing has become an expectation of the online consumer. Tailored messaging, delivered in the right context at the right time, makes the customer experience personal and relevant, and therefore engaging. 2013 will see us leveraging the different devices available to deliver the most compelling message as it relates to the consumer and where they are in their daily life - the PC, mobile device, tablet, video game console, tv, fridge, vehicle, in-store displays, etc.
mCommerce: Anywhere / Anything
2012 saw early adoption of mCommerce by some brands and consumers. But this year the technology and user experiences will be improved based upon the insights collected. NFC, mobile wallets, as well as digital receipts for in-store purchases allow brands to have a true start-to-finish relationship with their customers. Brands can architect consumer's browsing habits by delivering influencer content, allow for on-device shopping and payments, and email outreach to follow-up.
Device Tailoring
Today most people have at least 3 devices. We select the device based on the task at hand. A tablet user tends to perform research and be more entertainment focused, while a smartphone user is more task-oriented. Understanding the tasks performed on different devices, allows marketers to tailor the user experience and feature-set available to the user based on device. Technologies such as HTML5, CSS3 and Responsive Design help to eliminate creating custom code for each possible device. That said, look for opportunities to leverage native tools of the device to enhance the user's experience. For example, using a device's location services to enhance the in-store shopping experience to suggest location-aware promotions, access to customer service, or inventory information.
Let's get visual
Social media research shows that visual content increases user engagement. The success of new platforms like Instagram and Pinterest and the improvements of photo sharing tools in existing channels, such as Facebook, have proven this. Visual communication is on the rise and is an area that Brands can easily participate in and see impressive ROI with a strong strategy.
Content is king
Any marketing communication is lacking without a strong content strategy. However, most brands underestimate the importance of good content in their marketing communications. A content strategy is important for all aspects of communication, especially with the uptake of social media being used as a customer service platform rather than just another way to deliver ads. All of the employees participating in the communication on behalf of the brand must be on the same page and delivering the same message.
Armed with the knowledge that we gained in 2012, this year is going to be an exciting ride! There is so much data available and such advanced technology to build upon that the possibilities are truly endless.
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Happy Holidays from Thrillworks!
Everyone here at Thrillworks wishes you and your family a happy and healthy holiday season.
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Do Your Business Goals Measure Up?
The goals we set in the planning stages of redesigns or new websites, are usually not the same goals we are measuring to a year or two in. By keeping track of the analytics we are able to identify successes and address any opportunities for improvement.
We are one of our own best case studies on this topic. We redesigned our site a few years back with the understanding that our business goal for the website was to act as the second touch point for our new business opportunities, validating our services and industry experience. But month over month, our analytics showed us that we were overlooking an entire audience of new business customers using our website as the first point of contact.
Armed with the analytics reports we were able to take this knowledge back to our online strategy and adjusted our goals and objectives to address the needs of the new customer. Analytics are the most powerful and underutilized tool in the online space. They can be a key business differentiator when used as a proactive tool for marketing and competitive response.
The web audience, just like in-store and wholesale customers, will tell you what they need through their interactions with your website. At times what they actually want and need is not what you originally thought your website would be used for. But by tracking, measuring and adjusting the user experience based on statistics you are able to gain their trust and their business.
Now that we find ourselves embarking on another redesign, we will again set our goals knowing that as trends and online user behaviours change, so should our goals and how we measure success.
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Pinterest Enhances Their Toolset for Businesses
Pinterest has not only acknowledged that businesses are active and thriving on their social site but have also made additions to their service to make Pinning easier for businesses.
Be the Business
Active businesses don't have to lose the time and effort theyve put into building an existing community, boards and pins. Pinterest offers a single-page form to "Convert to Business Account" allowing brands to convert their existing profiles from the original firstname lastname format to include a business name, company website link and Pinterest.com vanity url.
Or for newcomers looking to explore the opportunities found on Pinterest.com, signing up is only a few steps:
- Fill in a simple profile with your logo and business information
- Select 5 boards to follow to set the tone of your brand
- Confirm your email
- Start Pinning
Useful Tools
Besides the ease of signing up there are other more subtle enhancements for businesses. The ability to create secret boards to allow you to keep track of important info without broadcasting it to your followers. Or if you don't want to take on Pinterest single-handedly it provides you with the ability to invite friends or colleagues to contribute to your company's Pins at the Board level, allowing you to tailor your contributors to the specific subject matter.
Get Verified
In order to maintain the integrity of the platform while opening it up to businesses for marketing purposes Pinterest provides coding to verify the company's profile. By including a small snippet of code on the company website the Pinterest profile will be adorned with the Verified checkmark for all followers to see.
Your Pinterest participation can be as big or as small as you feel comfortable with. Begin small and build as you go.
Not sure if Pinterest is for you? Read our article to find out what's in it for you.
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Thrillworkers Join Forces to Save World from Zombie Attack
Thrillworkers joined forces to save the world from Zombie attack. Not only did they survive but they prevailed. Andy Patrick, Graham Kennery and Ryan Bruce went up against the flesh eaters in a 5k obstacle race that challenged them both physically but mentally as well. They raced against the clock, as well as dodged hundreds of brain-hungry, virus-infected, zombies. We owe them our lives and we're happy they made it back to us unscathed.
More event info - http://www.facebook.com/thezombierace?fref=ts
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Arley McBlain speaks at WordCamp Toronto: Developers 2012
Last week Front End Designer, Arley McBlain, spoke at the 2012 WordCamp Developers conference in Toronto. Arley presented to 75 NerdPress developers about "breaking the mould" and giving individual posts in WordPress the ability to stand out. Methods ranged from styling existing WordPress elements (like sticky posts, categories and post formats), styling by unique ID (and the dangers thereof) and, the bleeding edge and controversial, Scoped CSS! A full post covering his talk can be found on his personal site here.
Arley's notoriety didn't end there; Ohio based John B Hartley shared his talk about Responsive Web Design in WordPress and demoed the ArleyM.com responsive adjectives to wild audience acclaim.
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Your business is Google Street View-ed but is it Google Seat View-ed?
Jay Bousada, Thrillworks' president, didn't hesitate after reading Google's official (and quite quiet) launch of a new element to its maps. We were fascinated by how they were not only allowing Street View type experiences indoors major public centers (malls, airports, libraries, etc...) but they are allowing businesses to upload Street Views of inside individual offices. We had to be one of the first to give it a try!
Have a look for yourself on:
Google Maps
Thrillworks Google+ page
Make sure you click around the office and have a look down every hall. No square foot went uncharted. Bet you can't find Waldo... Or take a guess on how you'd rank in the Big Head Test.
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Jay Bousada discusses Thrillworks' explosive growth at the 2012 Hot 50 GrowthCamp
Jay Bousada captivated the 2012 Hot 50 GrowthCamp audience with insight into Thrillworks' explosive growth (and held their attention with his incredibly fashionable socks). Jay was part of a panel discussing how the companies got "over the hump" and what they can share about the hurdles they encountered. He was in great company with Sajan Choksi, CEO of Innovative Vision Marketing Inc and Bud Morris, President of Canada's Best Store Fixtures discussing their growth strategies.
The 13th annual PROFIT HOT 50 GrowthCamp is attended by chief executives and founding partners of firms ranking on the PROFIT HOT 50 of Canada's Emerging Growth Companies.
Thrillworks ranked on the PROFIT 200 of Canada's Fastest-Growing Companies in both 2011 and 2012. During the panel Jay credited the implementation of systems and processes to our workflow for the incredible success and its sustainability.
Here's to many more PROFIT-able years ahead!
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Thrillworks' Andy Patrick featured in The Web Designer's Idea Book - Coming April 2013
Patrick McNeil, the author of The Web Designer's Idea Book, contacted Thrillworks' Andy Patrick to ask if he'd mind having his personal site represented in the upcoming Volume 3. Andy said of course!
The Web Designer's Idea Book provides the web design world with inspiration, focusing on current trends, themes and styles. In the third volume he zeros in on new web technologies, for example CSS3 @fontface which Andy used throughout andypatrickdesign.com. The book is being released in April 2013.
We're proud but not in the least bit surprised that Andy's been given this recognition.
Pre-order your copy now!
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A Vertical Approach to Responsive Web Design
In his latest post, our front-end-obsessed Arley McBlain has shared a different perspective on the ongoing Responsive Web Design conversation. Here he shows the power of approaching Responsivity vertically. In the demo Arley uses the vertical approach to keep calls-to-action 'above the fold'. While the relevance of the fold to users online is still much debated, Arley makes an interesting case for its value.
Read the full article here
Thrillworks Claims Gold and Silver in the 2012 W3 Awards
We're on the 2012 W3 Winners map! Our talented team's hard work has paid off once again. Thrillworks claimed a Gold and Silver award in the 2012 W3 Awards on two projects completed for our long-time partner Tim Hortons.
TimmyRun.com in the category of General Website Categories - Web
Tim Hortons Mobile Site in the category of Mobile Websites - Business
Now that's a well deserved win. Congrats TW team and Tim Hortons!
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Why Should Brands Care About Pinterest?
Pinterest use is on the rise and brands need to take notice. With an ever-growing list of large and small companies creating pin boards, what's in it for your brand? Here are a few facts about Pinterest that may convince you.
Audience Size and Engagement
Pinterest is experiencing rapid growth and increased audience engagement. According to a ComScore study, obtained by TechCrunch in February 2012, Pinterest had "hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other standalone site in history." The Pinterest audience is comprised of mostly female pinners (97.9% of Pinterest's Facebook fans are women, via AppData) - map that to the fact that 56% of all online shopping is done by females - Pinterest is an opportunity for brand engagement not to be overlooked. The average time spent on the site according to the same ComScore study was 98 minutes per month. Pinterest offers brands a place to reach out to, and learn from, a large (and what seems to be ever-growing) audience who are engaged with the site's content.
Referral Traffic
Pinterest offers brands an opportunity to seamlessly connect users directly to their brand website through their pins. A January 2012 report from Shareaholic noted that Pinterest was driving more referral traffic on the web than Google+, YouTube, Reddit and LinkedIn - combined. Pinterest is a powerful tool for gaining referral traffic as the structure of the site encourages users to click on a pin to view the source and learn more about the context.
Conversions
Retail brands have an opportunity to increase conversions through the use of Pinterest. Wayfair, the second largest home goods retailer by revenue in the United States, has found that "shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They'll also spend 10% more on average." Pinterest offers a space for retail brands to showcase their products, create a want for those products amongst a targeted group of aspirational users and link to an e-commerce site that allows users to turn their "wants" into "haves".
Is Pinterest right for your brand? Consider the following:
- Is your target demographic predominantly female?
- Does your product line lend itself to appealing images?
- Does your brand communicate aspirational or lifestyle associations?
- Do you sell your product online?
If you answered 'yes' to any of the above questions, investing in a Pinterest presence and cultivating your Pinterest followers is worth caring about.
Pinterest continues to grow and is now the "third most popular social networking site behind Facebook and Twitter" (Experian Hitwise). While the future of the site is still uncertain, the purchasing power of the demographic that uses the site (women between the ages of 25 and 44) and the referral traffic that it generates ensures that brands will continue to benefit from being actively engaged on Pinterest.
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Saving the Day with Scoped CSS
One of the best ways to tell the quality of the nerds in your office is to examine how they spend their free time. We've come to realize we have some very high quality nerds on our hands.
Front-end developer, and all-round nice guy Arley McBlain has been digging deeper into some of the new HTML5 and CSS3 features that are only beginning to emerge. How new? Like, not-yet-supported-by-any-browsers new! Scoped CSS is a new HTML5 attribute that will allow designers to apply unique styles to blocks without breaking style conventions elsewhere on the site.
Arley has shared his findings on this new technology through a post on the legendary site CSS-Tricks. Code this new is far from something we can start using natively in projects today, but this article and the demos will show how with the help of a jQuery polyfill we can start thinking in scopes today.
Check out the article here: Saving the Day with Scoped CSS.
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A Business Case for Responsive Websites
It's easy to see that the explosive growth of mobile technology has been the biggest change to the Internet since kitten photos. The difficult part for those who own or manage websites is wading through the technical jargon and understanding some of the technology at play to make sound business decisions about mobile strategy.
Front-end Thrillworker and mobile veteran Arley McBlain recently wrote a very succinct summary about the various options website owners can take in developing their mobile plan. This post is written from a business perspective, for a relatively new blog that is focused on educating decision makers about Responsive Web Design:
"A Business Case for Responsive Websites" - responsivedesign.ca
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Andy Patrick's New Site is Getting Well-Deserved Hype
We've all heard the quote "Do what you love, and you'll never work a day in your life!" - few people epitomize this the way our own Andy Patrick does. Andy is just one of our passionate designers at Thrillworks - he lives and breathes design.
Andy recently refreshed his own personal site http://andypatrickdesign.com/ - and to critical acclaim! It's a great example of a one-page site that shows off his design chops and does a great job at story telling (c'mon, that plane is just brilliant!). We're not the only ones loving this work - it's been catching the attention of design gallery sites like Awwwards, One Page Love, and Cool Homepages, and of designers around the world.
The importance of great design has never been appreciated more, and this keeps Andy hard at play. Great job Andy!
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A New BlueSun Has Risen
With the expansion of their product offerings, BlueSun called on Thrillworks to re-architect and merge the bluesunlife.com and wealthserv.com websites. The new web presence better represents the core products, clearly focuses on the industry solutions and expands BlueSun's reach into the United States. Thrillworks had originally designed and built BlueSunLife.com in 2009 and couldn't wait to collaborate with the BlueSun team again!
View Website
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Tim Horton Children's Foundation Goes From Micro to Macro
THCF went looking for a microsite to better tell their story...Enter Thrillworks. We took the microsite strategy and flipped it on its head by placing it smack-dab in the middle of the Tim Horton's corporate website.
With that we are pleased to announce the creation of a beautiful, unique world inside www.timhortons.com. The snapshots and videos make you see past coffee and Timbits for a minute and focus on the amazing work of the Foundation.
"Thrillworks' efforts have truly made a difference to help a child and their family get ready for their experience."
- Jeffrey Hoffman, Senior Manager, Community Relations, Tim Horton Children's Foundation
This macrosite allows the Foundation to share the magic that happens at camp every day and helps new campers get prepared for the exciting adventure ahead.
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Thrillworks Staff: The New Batch
Announcing the latest batch of Thrillworkers to join our ranks! We are lucky to have found each and every one of them out in the wilds of the web, and delighted to shelter them all under one roof.
Have a look at each of their rich and gripping profiles:
Of course we also welcome our newest crisp and gleaming teammates who do not yet have profiles crafted.
Give a big hand to:
- Frank Pinzin - Director of Technology
- Ryan Spolnik - Web Designer
- Terry Fitzgerald - User Experience Specialist
We are in the process of moving to a new, much larger office to accommodate our tremendous growth. Look for more details on our new space very soon!
See the whole team
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Look for Tims in All the Right Places
Thrillworks has just launched a brand new Location Finder tool for Tim Hortons. The new solution utilizes Google Maps, looks slick and clean, and helps you find Tim Hortons locations based on available amenities such as the new Cold Stone Creamery locations. In addition, there is also a tool to find directions between any location and another address.
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New Pet Valu Site Released Into Wild
After months of hard work from our amazing team, and collaboration with an incredible client, we are very pleased to announce the brand new Pet Valu website!
The new website is a huge improvement, presenting Pet Valu's fresh new look in stores and online. The site was proudly designed and built by Thrillworks, utilizing a leading CMS with many custom administration and product management features.
There's more to come from this fantastic relationship, so look out for more great developments!
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